Old Spice Success Explained

14 Jul 2010

I, like everyone, love the new spicy Old Spice commercials and the old and new kinds of spice they commercialize into my life.

What makes these short videos so delightful?

To help explain the success of this successful phenomenal phenomenon I’ve helpfully created this helpful EXPLODED PIE CHART.

Old Spice Success Explained

Here is the breakdown:

  • 10% effects
  • 5% props
  • 20% script
  • 35% delivery
  • 46% abs

That’s right: 116% awesome!